e-Business Services

Brick2Web's e-Business services provides clients with competitive advantages through stronger customer relationships, efficient operations and improved revenues and profit margins, thus enabling them to attain a larger market share.

Our e-business services are structured around three (3) core disciplines:

STRATEGY
To deliver innovative online solutions, and meet not only the technology but business goals as well, it is necessary to develop an in-depth understanding of the client's industry, old and new business models, current trends, target audience and brand. Our thorough comprehension of these elements impacts the customer's site experience and the underlying solution architecture. Our expertise is provided along the following areas:

• e-Business Strategy - Business-to-Consumer
  and Business-to Business
  
• Brand Strategy
  
• Customer Acquisition & Retention
  

TECHNOLOGY ARCHITECTURE & INTEGRATION
Just as strategy is critical in aligning the client's e-Business goals to their overall business goals, understanding current and emerging technologies is essential in delivering innovative, scalable, reliable and effective digital solutions. Our areas of expertise are listed below.

• E-Commerce Applications
  
• Intranet/Extranet
  
• Site Analytics (e-metrics)
  
• Database Development
  
• Systems Integration
  

CREATIVITY & DESIGN
Brick2Web is passionate about creating a user experience that delivers on the promise of the brand while simultaneously delivering the client's business objectives. We help you engage your audience one-to-one; sharing information, focusing on the relationship, and in the process creating loyalty.

Our creative and design services expertise is classified along two primary areas:

Interactive Design

• Web Design & Development
  
• User Experience
  
• Usability Testing
  

Interactive Marketing & Media

• Online Marketing Strategies - These include:
  • e-mail marketing
    
  • Online advertising - banners, interstitials, superstitials
    
  • Online/offline sponsorships
    
  • Sweepstakes & site promotions
    
  • Micro-sites
• Market Research
• Customer Relationship Marketing